Privacy Policy

Privacy Policy
Effective Date: 13/03/2025
Last Updated: 13/03/2025

1. Introduction

Welcome to DNA Studios (“Company”, “we”, “our”, or “us”). We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website DNA Studios (www.dna-studios.co.za) and use our services.

We comply with the General Data Protection Regulation (GDPR) and South Africa’s Protection of Personal Information Act (POPIA) to protect your rights. By using our website, you consent to the practices described in this policy.

2. Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, surname, and contact details.
  • Contact Data: Email address (Derrick@DNA-Studios.co.za) and physical address (Portion 2 of the Farm Kalkhuewel – Gauteng).
  • Booking Information: Details related to your reservations, accommodation preferences, and payment transactions.
  • Technical Data: IP address, browser type, operating system, and website interaction data.
  • Marketing and Communication Data: Your preferences in receiving marketing materials and communication preferences.
  • Cookies and Tracking Data: Information collected through cookies and similar technologies (see our Cookie Policy).

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and manage your accommodation bookings.
  • To communicate with you about your reservations, special offers, or updates.
  • To comply with legal obligations, such as tax reporting and fraud prevention.
  • To personalize and improve your experience on our website.
  • To analyze website traffic and enhance security.
  • To send promotional emails (only with your explicit consent).

4. Legal Basis for Processing (GDPR & POPIA)

We process your personal data under the following legal bases:

  • Consent: When you provide explicit consent for marketing communications.
  • Contractual Necessity: When processing is necessary to fulfill your booking.
  • Legal Obligation: When we must comply with applicable laws and regulations.
  • Legitimate Interests: To improve our services and ensure website security.

5. How We Share Your Data

We do not sell your personal data. However, we may share your data with:

  • Service Providers: Third-party vendors who assist in hosting, payments, or analytics.
  • Legal Authorities: When required by law or to protect our legal rights.
  • Business Transfers: In the case of a merger, sale, or business restructuring.

6. Data Security

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, misuse, or disclosure. These include:

  • Secure servers and encrypted transactions.
  • Access controls and authentication measures.
  • Regular security audits and updates.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Booking information is kept for a minimum of 5 years to comply with tax regulations.

8. Your Rights

Under GDPR and POPIA, you have the following rights:

  • Right to Access: Request a copy of your personal data.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your data (subject to legal exceptions).
  • Right to Restrict Processing: Limit how we process your data.
  • Right to Data Portability: Receive a structured copy of your data.
  • Right to Object: Object to processing for marketing purposes.
  • Right to Withdraw Consent: Opt out of marketing communications at any time.

To exercise these rights, please contact us at Derrick@DNA-Studios.co.za.

9. International Data Transfers

If we transfer your data outside of South Africa or the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as contractual clauses or other legal measures.

10. Cookies and Tracking Technologies

We use cookies to enhance user experience, analyze website traffic, and provide personalized content. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review this policy periodically.

12. Contact Us

For questions or requests regarding your personal data, you can contact us:

Thank you for trusting DNA Studios with your privacy!